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Bharat Taxi review: Chief Secretary seeks 5,000 rides a day in two months, stronger marketing

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Bharat Taxi, the cooperative ride-hailing service, must reach 5,000 rides a day in Rajasthan within two months, Chief Secretary V. Srinivas told officials at a review at Nehru Sahkar Bhawan in Jaipur on 18 October 2026, the state’s DIPR said. He asked for a dedicated team, an incentive model and a full marketing and action plan within 15 days. Jaipur now has 53,766 drivers registered on the Bharat Taxi app, officials told the meeting.

Bharat Taxi: Chief Secretary V. Srinivas chairing the Bharat Taxi review meeting in Jaipur
Chief Secretary V. Srinivas chairing the Bharat Taxi review meeting in Jaipur Photo: DIPR Rajasthan (official handout, free to use with credit).

What the Bharat Taxi review ordered for the next 15 days

Srinivas reviewed the service’s current position and asked for operations that are more effective, competitive and useful to the public. He ordered publicity at railway stations, bus stands and other public places, standees at key spots, campaigns through social media influencers and marketing with the Jaipur Municipal Corporation. He also stressed coordination with, and support from, the police, transport, municipal and dairy departments. The chief secretary checked the Bharat Taxi app on his own phone and asked for improvements to how it works and to the user experience.

Key Facts

  • Review date: 18 Oct 2026
  • Chair: Chief Secretary V. Srinivas
  • Target: 5,000 rides/day in two months
  • Marketing plan: within 15 days
  • Focus sites: railway stations, bus stands, public places

Nehru Sahkar Bhawan and Service quality and competitiveness on the agenda

Srinivas asked officials to review every ride and to make sure passengers get safe, reliable and affordable travel, the release said. He ordered daily monitoring of operations, regular progress reports on the portal and a daily WhatsApp group review. He also asked for regular talks with drivers, called Sarathis, to track targets and fix service problems. Cooperative Department Secretary Dr Samit Sharma, RAJFED MD Saurabh Swami, Transport Commissioner Purushottam Sharma, Municipal Commissioner Om Kasera and RCDF MD Shruti Bhardwaj attended.

Officials at the ride-hailing review at Nehru Sahkar Bhawan
Officials at the ride-hailing review at Nehru Sahkar Bhawan Photo: DIPR Rajasthan (official handout, free to use with credit).

Why a state-backed taxi brand is being pushed harder

Bharat Taxi is run by Sahakar Taxi Cooperative Limited, a multi-state cooperative in which registered drivers become members. It uses a zero-commission model, so no commission is cut from the driver’s fare, according to the operator. Chief Minister Bhajan Lal Sharma launched it in Rajasthan in Jaipur on 25 July 2026, after Delhi, Gujarat and Mumbai. The operator said then it had 102,324 registered customers and 31,200 Sarathis in the state. It works under the Multi-State Cooperative Societies Act, 2002, and is backed by national cooperatives including NCDC, IFFCO, GCMMF, KRIBHCO and NAFED. At the launch, Union Minister of State for Cooperation Murlidhar Mohol said Sarathis had earned more than Rs 79 crore on the platform within a few months of its start. The Times of India also reported the Jaipur launch. The new target asks the service to turn those sign-ups into daily rides, and Srinivas asked officials for concrete, result-oriented efforts to raise ride numbers.

Why It Matters: A clearer ride target and station-level marketing will decide whether Bharat Taxi becomes a daily option for Rajasthan passengers.

Also on TrendDesh: Amrita Haat Jaipur: Diya Kumari tours 170-stall women's fair, pushes SHGs to sell online · NFSA Rajasthan survey: door-to-door checks until December to add needy families, remove ineligible ones

Source: DIPR Rajasthan · Bharat Taxi: Rajasthan launch press release · Times of India

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